Dealer Mobile Marketing Expands Into Kansas with Scholfield Hyundai East Auto Dealer

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Scholfield Hyundai East

Scholfield Hyundai East out of Wichita, Kansas joins Dealer Mobile Marketing to incorporate mobile messaging  to their desk top website.  “They really understand how customers prefer to communicate” said Elliott Lerdo, president of Dealer Mobile Marketing in Florida.  Dealer Mobile Marketing is currently inviting dealers to try out their new software Free for 30 days.  “We’re putting our money where our mouth is and after dealers see the value, they won’t opt out” stated Mike Maggs, National Sales Director for Dealer Mobile Marketing.

 Mobile is already exploding and texting will be the preferred method of communication now and into the future. Dealer Mobile Marketing  software for auto dealers is the ONLY mobile provider that allows auto dealers the flexibility to create any type of mobile campaign marketing strategy they can imagine. Our software is packed with many unique features which differentiate us from every other mobile platform in the market place. No other provider has all the tools and functionality that exist in our system. It drives leads into your C.R.M. Visit us at DealerGoMobile.com

 

 

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Sales Increase as Dealership Learns To Communicate With Mobile Clients

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Our 4th month at our experimental Ford store in Florida brings record sales. There’s no question that we had to experience a learning curve with the handling of mobile leads.  This month our software produce 9 mobile sales with an estimated gross revenue for the dealership of $22,500 (9 sales@$2500 per copy) at this Dealership.  Not bad for a $349.00 monthly investment using our software.  I spoke with the internet director about some of the changes made with the handling of mobile leads,his reply “we are just trying to get the consumer to engage.  Instead of asking when they want to come in, we ask questions like, Do you want additional pictures?, Are you planning on trading anything? Anything to get them to text us  back and its working.”   There you go!  Mobile is making am impact in the car business, but so many car dealer are being reluctant to sign on. Big mistake considering how mobile is growing and evolving in or daily lives and will have a huge impact on e-Commerce. Here is the Lead report from our experimental Ford store showing how many mobile leads came in both new and used and how many sold.  It’s only the beginning.  If your a dealer reading this, get yours at http://www.DealerGoMobile.com

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More and More Consumers Opt in to the Mobile Text Quote Button

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We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website  each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and proceeded to communicate with the dealership for 3 days by text.  When he made the appointment to stop by the dealership to pick up his truck, he mentioned  that his wife never knew he was even thinking about trading his truck until he pulled into the dealership.  The consumer mentioned that he liked the fact that he could communicate with the dealer at his own pace and it and gave him time to think  on his terms while he was enjoying his vacation with his family. “Dealer Mobile Marketing has made ground breaking strides in helping us give our clients a new way to reach out to us and at the same time we reach out to them the same way” said Troy Lerdo Internet Sales director at Gary Yeomans Ford in Daytona Beach.   For more information about mobilizing your dealership go to DealerGoMobile.com

Mobile Leads Grow And So Do Sales

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May 2014.  May brings more opportunity by mobile.  55 consumers opted in to the mobile quote button. The numbers continue to grow.  Dealer Mobile Marketing Leads produce in the top 5 lead provider in sales at this dealership.

Name Total New Used Sold Sold New Sold Used Closing Ratio New Closing Ratio Used Closing Ratio
Dealer.com 58 33 25 11.0 7.0 4.0 19.00% 21.20% 16.00%
FordDirect.com 89 75 14 9.0 8.0 1.0 10.10% 10.70% 7.10%
Dealix 141 140 1 8.0 7.0 1.0 5.70% 5.00% 100.00%
Green Flag Credit 34 26 8 8.0 6.0 2.0 23.50% 23.10% 25.00%
Dealer Mobile Leads 55 33 22 5.0 5.0 0.0 9.10% 15.20% 0.00%
Engage To Sell 83 48 35 5.0 3.0 2.0 6.00% 6.30% 5.70%

Exponent Media Group, Inc. acquires a 50% stake in Dealer Mobile Marketing, LLC.

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Exponent Media Group, Inc. acquires a 50% stake in Dealer Mobile Marketing, LLC.

As mobile audience and activity continues to grow, we look forward to assisting our existing and new clients with growth in this category.
Monday, May 26, 2014

FOR IMMEDIATE RELEASE

OrlandoFlorida, –May 27, 2014 — 

Exponent Media Group, Inc., has acquired 50% ownership in Dealer Mobile Marketing, LLC (DMM). DMM’s suite of products include mobile websites, “TEXT” communication to car shoppers and service customers.  The merging of DMM and Exponent Media Group products provides Newspaper clients more opportunities to strengthen their relationships with local car dealers.

Chris Maikisch, Founder and President of Exponent Media Group said, “This is a perfect acquisition for us as we continue to work hard to provide our clients with a growing suite of automotive products to offer to their advertisers.  As mobile audience and activity continues to grow, we look forward to assisting our existing and new clients with growth in this category.”   

Details of the transaction are not being disclosed.

 

About Exponent Media Group, Inc.

Serving 300 newspapers throughout the US and Canada, Exponent Media Group, Inc., is focused on providing technology to the newspaper industry that allows them to grow revenue and reduce costs associated with legacy tasks of producing a daily or weekly newspaper.  For information regarding Exponent Media Group, Inc. please visit exponentmediagroup.com

 

About Dealer Mobile Marketing, LLC. 

Dealer Mobile Marketing provides Auto Dealers, with a complete in-house mobile messaging solution. Their web-based software allows auto dealers to create and manage multiple mobile campaigns with a versatile and easy to use platform.  For more information on DMM please visit dealermobileleads.com

 

Media Contact: 

Michelle Melvin

Director of Communications

michelle.m@exponentmediagroup.com

How to use Mobile applications for better customer service, campaign management and lead conversion A Special report on using mobile solutions for Auto dealers

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http://www.dealermobileleads.com  

 

How to use Mobile applications for better customer service, campaign management and lead conversion

A Special report on using mobile solutions for Auto dealers

Contents

Executive Summary ……………………………………………………………………………………………….  2

A critical challenge for Auto Dealers……………………………………………………………………….  3

The Long and Short of it …………………………………………………………………………………………  5

Lead generation, Nurturing, Conversion and Service………………………………………….. 5

The Solutions in the Offing …………………………………………………………………………………….. 8

Potential Benefits going Mobile………………………………………………………………………………. 8

Conclusion ……………………………………………………………………………………………………………..  9

Executive Summary

This whitepaper asks the question: How can you improve customer service, campaign management and lead conversions using mobile solutions for Auto Dealerships.

 

McKinsey & Company in one of its reports on building top performing auto dealerships points out that more profitable dealerships follow business practice of promoting customer visits in there service departments.

Considerable spend of auto dealerships goes into advertising, reminders and follow ups to ensure customer “step ins”. However the matter of fact is once a customer leaves without conversion, we don’t really have effective means to engage with customers and the cost incurred to bring in that customer visit is lost. We do have option of calling back customers. But can there be a more effective and automated solution to bring in leads, retain and finally convert the customers over extended period of time and that too without limitations of location, time or access.

 

With advent of advanced technologies in mobility and clear opportunity areas in customer service, campaign management and lead conversion. Car dealerships can now make a big leap towards optimizing customer service and driving marketing initiatives for higher lead generation and conversion resulting in greater profitability.

This paper provides insight into latest mobile solutions for car dealerships, opportunity areas and benefits of using them to begin your journey to mobility.

Timely information to customers – A critical challenge for auto dealers

Are you engaging with customer’s offline / online and keeping them informed about their areas of interest.

Are you generating enough customer visits?

Are you keeping track of your conversion rates?

More and more customers are searching for information on their mobile phones. According to a study by JD Power 71% of the people visited automotive website or app via Smartphone compared to 41% in 2012. Customers are continuously looking for information and that is no more limited to actual visits of the customer into the auto dealer showroom. You would be surprised to know that even when customers are at a “lot” they are continuously looking for reasons to visit nearby auto dealer.

Customers are increasingly utilizing mobile as their companion to access and process information for making decisions. It’s important the auto dealers tailor their marketing and in store processes to align with new mobile driven behaviors. Customers are using mobile to locate stores, check prices, do additional research before purchase and read reviews of recent or intended purchase.

Not being accessible to the customers on mobile and being unable to tap into the mobile application frenzy can only result in considerable loss of profits and wasted effort. A study by Placed.inc revealed that 63% of auto shoppers researched and shopped while at the dealership on their mobile device.

Shoppers are making real time decisions on which vehicle to buy, how much to pay and which dealer to do business with; this is making showrooming a new reality of car sales.

While automobile dealers are protected from shoppers completing a purchase online, information on price comparison, reviews or inventory can be a tipping point for the decisions made.

Two most heard statements in Auto Industry

  1. “Just looking around”
  2. “Shall be back”

Auto is a high involvement purchase decision for customers and is generally time consuming and many a times extended. Customer visiting the store is a definite message that customer is willing to make a decision if provided with right inputs and information. A properly integrated mobile campaign can help you in the entire process of lead conversion and also help to plan specific effort in the line of lead nurturing.

A study by Cars.com points out that 15% of the shoppers are being influenced by reviews about the vehicle and 9% about the Dealership. This entails a new approach to differentiating products and stores from the competitors. It is also noted that shoppers are almost using their mobile like a consultant to help close the deal.

Many of the reasons why customers would need time to think or “shall be back” can be resolved in the showroom itself helping make faster decisions. The data also suggests that nearly 18% of the customers used mobile to calculate payments, 7% did research on their own financing options and almost 19% evaluated trade in vehicle price. All these activities can be done on the lot (Store or showroom) and dealers can keep the shoppers engaged to keep moving towards a sale.

The Long and Short of it

Why aren’t Car dealers able to communicate full value of relationship and tend to lose out on converting shoppers?

The short answer is that firstly lack of integrated approach to marketing, in the campaign runs utilizing mobile and secondly not putting enough “empathy” to customers need to extra information and confidence building during “on the lot research”. In-between we have the entire process in the shadows where in a customer is working overtime to find a right fit in terms of needs, expense, utility and experience. Where an auto dealer generally lacks visibility and sales department follows a “shotgun approach” to close the sales.

Lead generation, Nurturing, Conversion and Service

The longer answer to intricacy of acquiring a customer, converting and keeping them happy to generate more sales is embedded in mobility aspect of Lead generation, Nurturing, Conversion and Service. And these aspects need to be managed well to remain in competition.

Lead generation – New lead captured on a mobile

It’s almost 30 years since first commercial call was made on a Cell phone; Today Smartphone is almost like a mobile PC. The probability that the first and initial touch point a customer might have in becoming your lead is very high being through a mobile phone.

As per the data from Cars.com and placed, 59% of the customers shall perform their fist vehicle or dealer research on a Smartphone prior to a dealer visit. Another 19% use a Tablet while 48% shall use a desktop or laptop followed by just 21% who would not research about dealers or vehicle prior to a dealer visit.

It is more and more evident that Marketers, advertisers and dealers now need to have engaging online presence across multiple platforms. However the most important and largest mode remains the Smartphone. Shoppers increasingly use information accessed through mobile devices to reach dealerships better prepared.

Some of the activities that a potential lead might perform as a user online through mobile includes –

  • Text or email the Vehicle information to the mobile device
  • Map nearest dealer locations
  • Find dealer phone number
  • Compare vehicle specifications side by side
  • Find dealer website

Lead Nurturing – Qualifying the lead generated

Most of the shoppers arriving at the dealer are already at the advance stage of lead qualification to conversion. A survey from Carsdirect.com on mobile shopper’s indicates that a whopping 70% have already decided on trim and options before visiting the car dealer.

When mobile shoppers where asked as to what they were looking for… Information on price topped the list with 49.7%.followed by dealer inventory and photos and colors with around 13 % each. Important thing is that a lead generated moves at a very fast pace to source and assimilate necessary information, skimming out news and data points to make a buying decision.

This is the stage at which most of the competitive forces will advance themselves into engaging with customers effectively providing them with relevant and timely information and necessary support to contemplate best buying options.

Most of the auto dealers active online with necessary mobile lead management and marketing applications are already ahead in the game. They multiply options of generating and qualifying a lead manifold by effectively managing mobile tools on their own websites and optimizing their marketing campaigns with third party websites.

Third Party Pie

In auto business third party auto websites play a vital role in lead qualification and Cars.com survey says that a overwhelmingly 56% of your shoppers are likely to visit 3rd party websites followed by OEM 28% and Dealership app or website at 25%.

A mobile campaign which is well integrated within your website and third party websites shall have a high probability to turn tides in your favor.

In short your customer is seeking help to “funnel out” and zero in on a single choice. This may be made easier and faster for the customer if you are engaging with the customer with right set of mobile tools and technique.

What can you do to nurture the mobile leads?

  • Send a quote by email/text
  • Respond on text/email on queries or clarifications requested.
  • Reach leads at appropriate time when they are most likely to be researching or making up their mind.
  • Don’t miss on responding or being connected to the leads generated.
  • Sharing “most wanted” information like monthly specials, rebates, QR Codes, coupons etc
  • Provide mobile friendly websites and features like car walk around or comparison.
  • Help customers “funnel out”

 

Lead Conversion and customer service.

In a leads survey done by Pied piper on response rates for online leads – 7% went unanswered…can you believe that? Quick and personalized response rate is your second chance to gain market share after capturing a lead and it doesn’t end there even when the customer is looking at the product physically he is in many cases looking for more information and we miss those opportunities.

This is the most crucial part of the buying process. A lead that has been supported well would have already developed a sense of trust to your brand and services. First priority is off course to close this deal, but say just in case client needs more time. We need to ensure that lead is kept warm and we are able to convert when possible.

                A high number of “step ins” walk out saying they will be back. It is important that we engage with these leads appropriately and follow them up with an effective marketing strategy that is mobile enabled. At any stage of the sales process your Mobile enabled campaign allows you to continuously work towards deal closure and provide effective customer service.

Can websites or applications contribute in closing the sale?

·         Setting an appointment

  • Capturing requirements and setting up the Demo before customer’s arrival.
  • Directions to the dealership
  • Test Drive of the vehicle
  • Pricing, Paperwork, Deposit etc
  • Follow up / Capture of lead details

The Solutions in the Offing

 

Stage

Opportunity

Output

Lead Generation

Have content optimized mobile websites

Capture Leads

Lead Nurturing

Text message latest promotions offers, campaigns

Reach customers with latest offers

Lead Nurturing

Send web information as text to mobile

Aid customers at the research stage

Lead Nurturing

Mobile Coupons / QR Codes

Drive engagement and response rates

Lead Conversion

Mobile Reminders

Set and update appointments and communicate on mobile via text sms.

Lead Conversion

Loyalty Kiosk Software, Aid engagement, research and “funnel out”

Customer Conversion

 

Potential Benefits going Mobile

Mobile based tools and applications enable auto dealers on the go visibility. Think about the top concerns customers have, what is the information they are looking for at a given buying stage. Empower them to get information they want and effortlessly set appointments to step in to the dealer lot.

A mobile integrated marketing campaign has ability to streamline your dealership operations, increase conversion rates, capture and retain customers for business.

Mobile applications and tools bring down your effort and cost on advertising and lead management and let you concentrate on “conversion”. Further it helps you to “plug in the holes” to avoid costs associated losing out on generated lead for any reason.

Conclusion

Mobility has added a new dimension in reaching out, converting and retaining customers. Mobile application and tools enable auto dealers exercise greater connect with the customers and simplify lead management… Thus mobile application and tools are a must have in your marketing arsenal to derive full value of effort in the business of auto dealership.

To gain more insight into how mobile applications can improve customer service, lead management and conversions please visit http://www.dealermobileleads.com/our-solutions.html

Or contact us directly on info@dealermobileleads.com

 

About Dealermobileleads.com

Dealer mobile marketing was created with one goal in mind; to provide every auto dealer, large or small, with a complete in-house mobile messaging solution. Our robust web based software allows auto dealers to create and manage multiple mobile campaigns with a versatile and easy to use platform.

For more information, visit http://www.dealermobileleads.com

Address: Dealer Mobile Marketing

DeLand, FL, United States

Phone:     1+888-253-0073

Web: http://www.dealermobileleads.com

 

©2014 Dealer Mobile Marketing. All rights reserved.

 

Disclaimer

Information in this document is subject to change without notice and does not represent a

commitment on dealermobileleads.com. Dealermobileleads.com is not liable for errors contained

in this document or for incidental or consequential damages in connection with furnishing or

use of this material.

 

 

Sources

 

 

Dealer Go Mobile

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Dealer Go Mobile

Dealer Mobile Marketing was created with one goal in mind; to provide every Auto Dealer, large or small, with a complete in-house mobile messaging solution. Our robust web-based software allows auto dealers to create and manage multiple mobile campaigns with a versatile and easy to use platform.
When it comes to your marketing strategy, nothing matters until you sell a car. We know that. The Dealer Mobile Marketing software is designed to help you get more leads with phone numbers so you can sell more. Incorporating a mobile strategy in your marketing plan will set your dealership up for what the future holds. Dealer Mobile Marketing Products and Services will be your “game changer” right out of the box​