Connecting with Millennials: the next generation of car buyers


Born after 1980, the 75-million-strong Millennial generation is nearly as large as their Boomer parents1. As more and more hit their career stride, their shopping needs and preferences will drive the market and shape the future of car shopping.

Knowing the importance of the next generation of car buyers, is launching a new digital campaign featuringtech guru Lamarr Wilson, a prominent YouTube and social influencer in the technology space.


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